Keyword Research: A Beginner’s Guide
Ever wondered why some websites always show up at the top of Google without running ads? It’s not magic. It’s SEO.
In this guide, we’ll walk you through the basics of keyword research and share our top tips for success.
What Is Keyword Research?
Keyword research is about identifying the words and phrases your target audience is likely to search for in search engines like Google. It’s the process of figuring out which search terms are used to find the products, services, or information you offer. This includes everything from broad, high-volume keywords to specific long-tail phrases that help you reach a more defined and purchase-ready audience.
To carry out keyword research, start by understanding your audience and their needs. What questions are they asking? What problems are they trying to solve? Stepping into the customer’s perspective is key. Then, tools like SE Ranking, Ahrefs, or Semrush can be used to gather data on which keywords are most used, their search volume, and how competitive they are. This helps you prioritise the keywords with the highest potential for traffic and conversions.
By identifying the right keywords, you not only improve your website’s visibility but also the quality of the traffic you attract. The right keywords bring in the right visitors, those who are genuinely interested in what you offer and more likely to take action, such as making a purchase or submitting a contact form.
Why Is Keyword Research Important?
Keyword research acts as a map for your SEO strategy. By knowing which words and phrases your audience searches for, you can:
- Focus your efforts on the right audience
- Create content that is relevant and engaging
- Improve your rankings in search results
- Anticipate trends and shifts in user behaviour
How to Conduct Keyword Research
Start by identifying the main themes that are relevant to your business or website. Then use tools like Google Keyword Planner, Ahrefs or SEMrush to find related keywords, their search volume and level of competition.
High-volume keywords may seem appealing, but long-tail keywords are often more effective since they target a specific audience and have less competition.
Types of Keywords
There are several types of keywords to keep in mind during your analysis:
1. Primary keywords
The most important words that reflect the main topic of your content.
2. Secondary keywords
Related words and phrases that support the primary keyword.
3. Long-tail keywords
More specific phrases that often face less competition and have a higher conversion rate.
4. Question-based keywords
Questions your target audience is likely to ask, such as “How does…?” or “What does it cost…?”
Using Keywords
Once you’ve identified your keywords, it’s important to use them correctly. Place your primary keywords in key elements like page titles, meta descriptions, headings, and body text.
Secondary and long-tail keywords can be used to add context and relevance. Remember to avoid “keyword stuffing”, always use keywords naturally.
Keyword research is not a one-time task. User search behaviour changes over time, so it’s crucial to regularly revisit and update your analysis. Stay informed about new trends and changes in your industry to always stay ahead.
Ready to get started?
Whether you’re just getting started or have been working with SEO for a while, we’ll help you move forward. We review what you already have, fill in the gaps, and build what’s needed to create long-term results.
”We start by understanding why the content isn’t working. Then we rebuild it – so it’s easy to find and easy to understand.”
– Dennis Theux, founder of Cyntora